Blog Posts for: Jamie Lee Peterson, MA
10/21/2010 | Jamie Lee Peterson, MA
Anti-McDonald’s ad: ‘I was lovin’ it?’ Or ‘I was stigmatized by it?’
The Physicians Committee for Responsible Medicine (PCRM) recently targeted McDonald’s restaurants with an unsettling video advertisement. The video is set in a morgue and focused on a dead male lying on a table, still clutching a half-eaten cheeseburger. Two people stand nearby overlooking the body: a male doctor and the deceased’s widow. PCRM representative and dietician Susan Levin reports that the ad is meant to “take aim at McDonald’s high-fat menu.”The closing slogan states: “High cholesterol, high blood pressure, heart attacks- tonight, make it vegetarian.” Although efforts to decrease cholesterol, blood pressure, and heart attacks are positive initiatives, there are concerns with the content of this specific advertisement and its portrayals of weight.