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Blog Posts for: Christina Roberto

01/08/2010 | Christina Roberto
People Eat Less When They Know More

Recently, a new Rudd Center study on menu labeling came out in the American Journal of Public Health. For this study, we recruited people from the New Haven community to participate in consumer market research. During the study, people were randomly assigned to receive one of three menus. Some people got a menu with calorie labels on it, some got a menu without calorie labels on it, and the last group got a menu with calorie labels and a label that read: “the average daily caloric intake for an adult is 2000 calories.” Participants then ordered and ate a meal for dinner.