Blog Posts for: Jennifer Harris, PhD, MBA
10/22/2008 | Jennifer Harris, PhD, MBA
Just When I Thought We Were Seeing Progress in Getting Licensed Characters Off of Junk Food…
Last week, I found myself at Target, in front of a free-standing floor display full of boxes of Kellogg's fruit-flavored snacks with a licensed character to appeal to every child: Dora the Explorer, SpongeBob Squarepants, Disney Princess, Nemo, Go Diego Go, Backyardigans and Little Einsteins. The display was strategically placed at the end of the check-out line, so that no child could miss it, and parents would be forced to either tell their preschoolers "no" and risk a melt-down in the store, or just give in and buy a box.