Rudd Radar
New Cereal FACTS Video Shows Cereal Companies' Reach to Children
August 7, 2012
The Rudd Center's Cereal FACTS 2012 report found that cereal companies have improved the nutritional quality of most cereals marketed directly to children, but increased advertising to children for many of their least nutritious products. In Reach, a new video from the Rudd Center, shows how cereal companies have turned the cereal aisle into prime advertising space to reach children.
