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Rudd Radar

Rudd Center Participates in Senate Hearing about Energy Drink Marketing to Teens

July 31, 2013

Rudd Center’s Director of Marketing Initiatives, Jennifer Harris, PhD, MBA, will testify in front of the US Senate Committee on Commerce, Science and Transportation this afternoon during a hearing called “Energy Drinks: Exploring Concerns About Marketing to Youth.” The hearing will examine the health risks associated with energy drinks as well as the marketing practices energy companies use to target young people.

In 2011, The American Academy of Pediatrics (AAP) concluded that “energy drinks have no place in the diet of children and adolescents” due to their “stimulant content.” Public health experts have raised concerns about the dangers of energy drink consumption. The senate hearing will address whether or not energy drink companies are taking these concerns into account in their marketing efforts to adolescents.

According to Rudd Center research, most energy drinks contain unhealthy levels of sugar, sodium, and caffeine and are heavily marketed to young people through social media, extreme sporting events, and the sponsorship teen athletes.