October 24, 2012
A new voluntary food labeling system to help consumers check the healthfulness of products is set to be introduced across all supermarkets in the United Kingdom next year. The labeling system will provide a standardized, hybrid approach to front-of-pack nutritional labeling in an effort to reduce consumer confusion.
"The UK already has the largest number of products with front of pack labels in Europe but research has shown that consumers get confused by the wide variety of labels used,” said Health Minister, Anna Soubry. "By having a consistent system we will all be able to see at a glance what is in our food. This will help us all choose healthier options and control our calorie intake.”
The design of the new label is yet to be decided, but it will include information on guideline daily amounts, be color coded with a traffic light system, and use the words "high," "medium," or "low" to show consumers how much fat, saturated fat, salt, sugar, and calories are in products.