Rudd Center for Food Policy and Obesity

Rudd Center Food Marketing Research

The Rudd Center conducts research to advance the science on food marketing to young people and identify opportunities to reduce marketing of unhealthy food to children and adolescents. This research is designed to address key gaps in the public health community's knowledge of the extent and effects of food marketing to youth and evaluate industry commitments to curb unhealthy food marketing targeted to children. The work also examines marketing efforts aimed at demographic groups most at-risk for obesity and related diseases, including black, Latino, and low-income youth. This initiative is funded by a $5.3 million, 3-year grant from the Robert Wood Johnson Foundation.

Research topics:

  • Exposure to marketing by children and teens, including television advertising, company websites, advertising on 3rd-party websites, social and mobile media, and in-store marketing
  • Impact of marketing on young people’s nutrition- and health-related behaviors and attitudes
  • Potential policy solutions to reduce unhealthy food marketing to youth, including local community actions and industry self-regulation
  • Industry self-regulation to establish voluntary guidelines for responsible advertising to children.
  • Public attitudes about food marketing and the products commonly advertised to children and teens
  • Nutrition labeling on the front of food and beverage packaging

The goal is to encourage companies to improve food marketing practices and increase consumer demand for marketing that does not harm young people's health.